An apparel brand that defines humanity.
Rare Reflection is a direct correlation to the world around us. Look into a mirror, every human being is rare, one of a kind. No two reflections are the same no two personalities are identical. The purpose of the brand is to promote each persons unique persona to the world. It is time to be proud of the unique individual you have become. Everything about the brand sets out to make a statement, the vibrant colors, positive slogans/ designs, and opulent presentation. We strive for individualism, there is over saturation everywhere and the entire world just seems to blend together. That is why every single piece designed will be extremely limited, and never re-released. You will stand out in the most "extra"ordinary way possible.
February 29th 2012 a rare day to come up with a life changing idea. Founder/ Designer/ CEO Jonathan aka "Johnny" wanted to create an apparel line that set out to go above and beyond the rest. He wanted to create a brand that had an actual positive meaning behind its image. A brand that would make a strong impression to anyone being introduced to it. Absolutely no shortcuts were taken in terms of materials and overall presentation. This was no rush job either, The brand was kept secret for over a year until everything was absolutely perfect. It was not until April of 2013 when it began its introductory year. From the very beginning his goal was to make the customers realize they meant something to him. When you receive your first package and every package thereafter his goal is to impress you. He aims to bring the VIP experience of shopping in a store directly to your doorstep.